The Greater Omaha Human Care Profile focuses on United Way's mission "to improve lives by mobilizing the caring power of communities."  This strategy is based on the following organizing principles:

·        A coordinated effort to make the best use of limited community resource
·        An emphasis on measurable results
·        Broad community involvement in human service issues

In 1999, United Way of the Midlands first published the Human Care Profile as a way to track community indicators in support of the mission and guiding principles.  The Human Care Profile has evolved significantly during the past five years.  By providing trend data on 48 health and human service indicators, the report begins to identify “what is” occurring across our community and provides a baseline for measuring results.  Community engagement activities suggest “what works” in terms of coordinating efforts to address these issues and identifying promising practices at work in our community.